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A:
Medicines, medical equipment to be advertised only in line with law
Belgrade,
10 August 2007
The Serbian Ministry of Health stated today that the media must observe decrees of the Law on Medicines and Medical Devices when they inform on the use of medicines and medical devices in advertisements.
According to the statement, providing information on medicines in any form to the general public or expert circles for the purpose of encouraging their recommendation, supply, sale or consumption is defined as advertising.
Promotion of medicines in health or veterinary establishments, which recommend medicines, through direct information given to expert journals and other forms of promotion also fall into the category of advertising.
Provision of cost free samples to experts, and sponsoring of scientific and promotional gatherings where experts take part, including the covering of costs of travel, accommodation, food, as well as compensation rewarded for obligatory participation in scientific and promotional gatherings is also advertising.
The ministry warns that it is illegal to advertise those medicines to the general public which can be obtained only through doctor’s approval. Only those medicines may be advertised which are on the list published by the Agency for Medicines and Medical Devices.
The media must abide by the provisions of the laws on advertising and medicines when speaking about medicines and medical equipment.
Medicines must not be advertised by quoting expert opinions, confirmations, conclusions or scientific or expert publications or claims that the medicine is recommended or has been tested by doctors, dentists, veterinaries or any other experts, in line with Article 90 of the Law on Advertising, concludes the statement.
Promotion of medicines in health or veterinary establishments, which recommend medicines, through direct information given to expert journals and other forms of promotion also fall into the category of advertising.
Provision of cost free samples to experts, and sponsoring of scientific and promotional gatherings where experts take part, including the covering of costs of travel, accommodation, food, as well as compensation rewarded for obligatory participation in scientific and promotional gatherings is also advertising.
The ministry warns that it is illegal to advertise those medicines to the general public which can be obtained only through doctor’s approval. Only those medicines may be advertised which are on the list published by the Agency for Medicines and Medical Devices.
The media must abide by the provisions of the laws on advertising and medicines when speaking about medicines and medical equipment.
Medicines must not be advertised by quoting expert opinions, confirmations, conclusions or scientific or expert publications or claims that the medicine is recommended or has been tested by doctors, dentists, veterinaries or any other experts, in line with Article 90 of the Law on Advertising, concludes the statement.
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