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The Government of the Republic of Serbia

In the service of citizens

Affirming value of Serba through platform "Serbia creates"

Belgrade/Zurich, 6 December 2018

The government of the Republic of Serbia announced that the first images of our creative ambassadors were set up in the Consulate of the Republic of Serbia in Zurich within the framework of the “Serbia Creates” platform, a new strategic way of representing our country affirming the values of contemporary Serbia - creativity, innovation and originality.

This new platform concept aims to recognise, affirm and highlight artistic and creative and innovative creativity and success in areas covered by a knowledge-based economy.

It promotes the highest values - authenticity, cultural diversity, excellence, trust and openness, relying primarily on creative heroes and "icons", exceptional individuals who inspire their accomplishments, share enthusiasm and dedication to their creativity and research.

The first images of creative ambassadors in the Serbian Consulate in Zurich were set up by two ambassadors professor Miroslav Djordjevic, the world's leading reconstructive surgeon and scientist, professor of urology and surgery at the University of Belgrade, founder and director of the Belgrade Center for Genital Reconstructive Surgery, and Milos Bikovic, actor and producer.

The platform is part of the wider initiative of the Prime Minister Ana Brnabic that in the direct cooperation with the creative sector initiates measures for changing the legal and business environment in Serbia in order to support the development of existing and emerging new initiatives in the fields of innovation, creative industries and artistic creativity.