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Coca Cola to pay €21.5 million for Vlasinka
Belgrade,
21 February 2005
Serbian Minister of Economy Predrag Bubalo said today that multinational company Coca Cola will pay €21.5 million for Serbian mineral water and juice producer Vlasinka.
Including developmental plans and projects, the total investment will stand at approximately €100 million, Bubalo told a press conference which was attended by representatives of Coca Cola and the previous owner of Vlasinka, Simpo from Vranje.
President of the Southeastern Division of Coca Cola Michael Johansen said that the aim of the company is to turn the low mineral water Rosa, bottled by Vlasinka, into the leading domestic brand of mineral water. Rosa fits well into the group of bottled non-carbonated waters, which is our trend, Johansen said and added that Coca Cola will continue to develop existing exports at Vlasinka.
President of the Southeastern Division of Coca Cola Michael Johansen said that the aim of the company is to turn the low mineral water Rosa, bottled by Vlasinka, into the leading domestic brand of mineral water. Rosa fits well into the group of bottled non-carbonated waters, which is our trend, Johansen said and added that Coca Cola will continue to develop existing exports at Vlasinka.
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