The Serbian government announced today that a reception entitled “Tourism and Cultural Heritage of Serbia through the Integral Development Programme” was held at the Embassy of Serbia in London ahead of the World Travel Market, with the National Tourism Organisation of Serbia and the British-Serbian Chamber of Commerce as the organisers.
Q:
A:
Representing Serbia at World Travel Market in London
Belgrade/London,
4 November 2025
The reception was attended by Minister of Tourism and Youth Husein Memić, Director of the National Tourism Organisation of Serbia Marija Labović, Bishop Nektarios (Samardžić) of Britain and Ireland, Chair of the British-Serbian Chamber of Commerce Lord Kulveer Ranger, as well as representatives of the Office of the Prime Minister of Serbia, British political and business circles, international institutions, the diplomatic corps and the media.
The importance of southern Serbia as a region with exceptional potential for the development of cultural and sustainable tourism was highlighted.
At the reception, it was emphasised that targeted and thoughtful investments in cultural sites and natural entities are a driver of local economic development, creating space for new jobs, improving infrastructure and strengthening the tourism offer.
The event also featured an artistic and cultural programme, presenting Serbia and its commitment to sustainable cultural tourism and balanced regional development.
At the World Travel Market, Serbia will showcase its key tourism destinations, with an emphasis on connecting cultural heritage, natural values and the local economy, such as Justiniana Prima, Đavolja Varoš, the Ovčar-Kablar Gorge, UNESCO monuments, as well as programmes for the renovation of fortresses, the development of marinas and a tourism route along the Danube, from Sombor to Kladovo.
The main goal of these activities is for each region of Serbia to develop and promote its authentic tourism identity on the international stage, in line with the vision of sustainable tourism and preparations for Expo 2027 in Belgrade.
-
Author: Government of Serbia -
Author: Government of Serbia -
Author: Government of Serbia -
Author: Government of Serbia -
Author: Government of Serbia
-
Belgrade, 8 November 20254th international wine, food, spirits, tourism fair to be held in Belgrade from 22 to 25 November
-
Belgrade, 6 November 2025Government adopts 2026 budget bill
-
Belgrade, 24 October 2025Transfer of funds approved for reconstruction of fire-damaged buildings
-
Belgrade, 23 October 2025Further improvement of economic, trade cooperation between Serbia, Azerbaijan
-
Leskovac, 20 October 2025Leskovac holds significant place in Serbian history, culture
-
Leskovac, 20 October 2025Leskovac – future capital of culture, development of southern Serbia
-
Belgrade, 9 October 2025Decree on types of river information services, their mandatory implementation adopted
-
Belgrade, 2 October 2025Decree on financing projects of associations in underdeveloped municipalities adopted
-
Belgrade, 26 September 2025Bill on Special Conditions for Recording, Registration of Rights to Real Estate adopted
