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The Government of the Republic of Serbia

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Second international brand fair opened in Belgrade

Belgrade, 2 March 2006

Serbian Minister of Trade, Tourism and Services Bojan Dimitrijevic said today that the campaign to position Serbia as an international brand will begin soon, pointing out that brand development is very important for boosting the country's overall export rate and for attracting tourists.

Opening the 2nd international brand fair in Belgrade, Dimitrijevic said that this campaign will contribute to the improvement of Serbia's political image.

Serbian Minister of International Economic Relations Milan Parivodic said that it is very important that the brand fair has gained an international character, stressing that successful branding is fundamental for increasing exports.

According to Parivodic, a brand is an important parameter in competition, and a product that carries a brand is also up to 30% more expensive.

This brand fair, which will last until March 4, will gather representatives of international and domestic brands, and leading experts from the field of brands and branding, managers, as well as personalities who succeeded in making brands of their names.

Within the framework of the fair, international expert on branding Marc Gobe will hold several lectures on the theme of creating and advancing a brand, and a promotion will be held for the Serbian language edition of his book “Emotional Branding”.