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Ministry of Health gets WHO’s award for anti-smoking campaign
Belgrade,
31 May 2007
The Serbian Ministry of Health is the winner of this year’s award of the World Health Organisation (WHO) for the campaign “One smoker, many victims”. The award is granted every year on May 31, World No Tobacco Day, to individuals or institutions for efforts and results in tobacco control.
This campaign, produced by the Serbian Committee for Smoking Prevention of the Ministry of Health, was launched on National No Tobacco Day, January 31, 2007.
Its compelling, shocking imagery forcefully illustrates that smoking affects the health of many beyond the smoker. The campaign, on billboards throughout the country and public service announcements on national television, has provoked strong reactions, according to WHO.
The pro-smoking lobby has reacted by producing articles in newspapers opposing the scientific evidence about the harmful effects of environmental tobacco smoke – a clear sign that the campaign has a strong message, the WHO said.
The Ministry of Health thanked the creators, promoters and friends of the campaign as well to all those who have been supportive of the anti-smoking action.
Its compelling, shocking imagery forcefully illustrates that smoking affects the health of many beyond the smoker. The campaign, on billboards throughout the country and public service announcements on national television, has provoked strong reactions, according to WHO.
The pro-smoking lobby has reacted by producing articles in newspapers opposing the scientific evidence about the harmful effects of environmental tobacco smoke – a clear sign that the campaign has a strong message, the WHO said.
The Ministry of Health thanked the creators, promoters and friends of the campaign as well to all those who have been supportive of the anti-smoking action.
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