After many years of negative media coverage on CNN in which Serbia was presented as a country of wars, riots and unclear identity, an opportunity appeared for this TV network to present Serbia in a positive light. That opportunity was used by the Serbian government and the Ministry of Trade, Tourism and Services by making this video.
At the same time, the aim was to present Serbia in a way different from the usual one and to highlight its natural and cultural particularities.
This is only the first, general, presentation of Serbia on the global TV network. It will be followed by thematic videos that will present Serbia's tourist attributes and motives, the statement adds.