The public tender for an advisor to compose the country's branding and advertising strategy looks for offers of leading international consultancies in this field, with experience in the branding of countries, regions and cities.
The text of the tender, signed by the Ministry of International Economic Relations and Ministry of Trade, Tourism and Services, specifies that it is necessary to base the strategy on four pillars – foreign investment, export, tourism and foreign policy, as well as to place Serbia within international investment, political, cultural and tourism circles.
Participants in the tender must have an income of over €100 million in the past three years and the deadline for submitting applications is July 4 at 12 noon.