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The Government of the Republic of Serbia

In the service of citizens

Promotional campaign for Serbian tourism announced

Belgrade, 7 December 2006

Serbian Minister of Trade, Tourism and Services Bojan Dimitrijevic said today that a promotional campaign will be held for domestic tourism, which, through television advertisements, will give incentive to citizens to visit domestic tourist destinations more and discover the beauty of their own country.

Miodrag Popovic, left, and Bojan Dimitrijevic

Author: Tanjug

Dimitrijevic told a press conference that television advertisements on tourism in Belgrade, Vojvodina, southeastern and southwestern Serbia have been prepared in accordance with the Strategy for tourism development and will promote tourism regions through the symbolism of four elements – fire, water, earth and air.

He pointed to the fact that all television channels in Serbia have responded positively to the invitation to show advertisements of two or four minutes duration, and added that these advertisements which are in various foreign languages are also meant for the international market, and some of them were already shown in the London tourism fair where they attracted great attention.

The Minister announced that within ten days, a total of 507 advertisements of 40 seconds duration will also be broadcast on CNN, and will be paid for in two installments in the amount of €250,000 each. He added that the funds for this were secured from the National Investment Plan.

According to Dimitrijevic, the department for public procurement has given consent to the campaign, and advertisements will be broadcast on the global news network during four months.

Dimitrijevic recalled that director of the European Incentive Business Travel and Meetings EIBTM Barcelona Exhibition Director Paul Kennedy has offered help to Serbia for developing the congress bureau and for establishing contacts with the most important organisers of the congress bureau.

Serbia has thus far participated only once in this fair but will do so regularly in the future, said the Minister, and pointed to the fact that all preparations are complete for the congress bureau to begin work and it will function initially within the Serbian Tourist Organisation (TOS).

TOS Director Miodrag Popovic said that at the tourism fair in Barcelona the European congress bureau offered TOS membership of the bureau, and explained that this could allow Serbia to present its offers at their stand in fairs where the TOS will not participate.

Popovic said that the tourism offers of Serbia will also be presented through the European congress bureau web site, and TOS would gain access to the bureau’s database.

He confirmed that agreement was reached with representatives of the Swiss company Kenes International, which deals with organising international congresses, that in 2009 a congress of gynecological oncologists be held in Belgrade and is expected to gather 1,800 participants.

According to Popovic, agreement was also reached with representatives of Atos Consulting France that in May 2007, five day incentive travel to Serbia will be organised for 120 persons.