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The Government of the Republic of Serbia

In the service of citizens

Activities of Institute of Serbia-Montenegro in Brussels presented

Belgrade, 3 March 2006

Director of the Institute of Serbia-Montenegro in Brussels Zoran Djordjevic said today that the main purpose of the establishment of this organisation is the promotion of Serbia-Montenegro through various activities aimed at improving the country's image in Europe.

Speaking at a press conference held at the Ministry for Diaspora, at which the Institute's work was presented, Djordjevic explained that this organisation's activities cover four areas - public affairs, economy and business, culture and tourism, and the diaspora's network.

Djordjevic recalled that this institute, as a non-governmental organisation, was founded nine months ago by one of the most active representatives of the Serbian diaspora in France, Zoran Milinkovic.

The Institute of Serbia-Montenegro will participate in the brand fair, where it will present the way in which it will create a Euro-Serbian brand in Brussels and work on improving the image of Serbia-Montenegro at the European level.

At the conference, Institute's PR manager Borka Tomic presented the project called "(Re)branding Serbia, three case studies."

She explained that this project consists of three parts, including "Creating and returning Serbia's reputation" which was launched at master's studies at the ESLSCA faculty in Paris, then a party concept called "Serbia, bre" presented at elite European disco clubs, and introduction of four Serbian songs in the compilation of the famous Paris disco club "Buddha Bar."