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The creative industries are an important sector of the Serbian economy, contributing 8% to the country’s GDP in 2023. The export of creative industry products exceeded $1.3 billion for the period 2022-2023, surging by 80%. Simultaneously, the sector has generated an increasing number of jobs, with 190,000 positions, an increase of 21% against 2021.
Notably, 42% of these employees are highly educated and 62% are in the 25-45 age group. Women account for 41% of total employee numbers, whereas the average net salary in the sector reached RSD 178,000 in 2023, up around 2 times compared to the average net salary nationwide.
The creative industries in Serbia showcase the country’s intellectual capital, encompassing areas such as publishing, print media, graphic design, IT and software development, advertising, music and film production, design, radio and television, fashion and traditional crafts.
The Government of the Republic of Serbia has prioritised the development of creative industries, aiming to support:
- The accelerated growth of the sector through systematic state support, cultivating an ongoing open dialogue between the public, private and non-governmental sectors, as well as the professional community;
- Dynamic cross-sectoral dialogue and collaboration, improving connections with other economic sectors and the private sector;
- The creation of a comprehensive platform for introducing artists, creative professionals and innovators to international markets, offering access to broader audiences and markets;
- The promotion of education, openness, innovation and creativity as key advantages in building a knowledge-based economy, reshaping Serbia’s image and redefining cultural diplomacy;
- The repositioning of Serbia as a global hub for artistic, creative and innovative work, aiming to attract people to come to the country to work, live, study and invest.
To support these objectives, the Serbia Creates platform was established. The platform represents a modern approach to showcasing Serbia’s values – creativity, innovation and originality. Its mission is to recognise, affirm and highlight artistic and creative achievements, supporting success across various fields within the knowledge-based economy. A prominent project under this initiative is the creative-innovative multifunctional centre, Ložionica, a public facility focused on creative industries, innovation and the knowledge economy. Ložionica is set to become a landmark in Belgrade, a destination for both locals and tourists, offering a space for the creation and collaboration of talent. You can explore other projects of this platform here.